Apex International has increased its presence in France with the new appointment of Carole Binczyk as sales representative, joining the existing Apex France team of José Moreira and Jean-Pierre Verne.

Binczyk brings both technical expertise and industry knowledge to the role. In addition to a technical and mechanical degree, Binczyk’s educational background includes a master’s degree in sales, specializing in B-to-B. She also has four years of related experience with a previous position in the flexographic industry, representing anilox, sleeves and mounting plate machines.

“The international dimension of Apex and its constant innovation with precision flexographic ink-to-plate transfer technology are substantial assets,” says Binczyk. “My technical background and knowledge of the industry will provide a positive contribution to Apex customers in France. I look forward to this new opportunity and working alongside José Moreira and Jean-Pierre Verne.”

For over 10 years, Jean-Pierre Verne has represented Apex and has built strong relationships with customers throughout France. “I wish Carole all the best with Apex in the years ahead,” he says. “Apex International is a world-wide family company, and I am certain Carole will integrate well and find her niche.”

With 24 years of flexo printing experience, José Moreira, Apex sales manager for nearly 13 years, says, “I am very pleased to have Carole on board and working together as a team, to continue making Apex the number one anilox supplier in France.”

The commercial strategy of the Apex team in France will be further defined in the months ahead.